TOUR de FORCES Logo
TOUR DE FORCES LOGOAvery simple, clean, fresh logo created inAdobe Illustrator Some people have said it reminds them of the UK Channel 4 logo… Not such a bad thing really.
It needed to be one colour for simple reasons; not just to be clear but it was undecided at the time what the logo was going to be applied to. Tour de Forces is a 2012 Challenge of a relayed cycle, hand cycle and run around Great Britain’s coastline; covering a total of over 3000 miles. The logo will be along side sponsors logos, brands and such like applied to vehicles, equipment, clothing etc. So it needed to be simple and adaptable.
The ‘T’ and the ‘F’ use the good old trick of overlaying opposing contrasts… Positive and negative working in unison.